Medical Center of Aurora Robotics Program Launch

Creative Direction
Project Overview
Brand launch for robotic surgery at TMCA, with six consumer facing service lines - bariatric, colorectal, general surgery, gynecology, oncology, and urogynecology. Produced a style guide for the program, and six separate guides for the procedure-specific materials. Work across print and web.
My Contributions
/ Concept Pitch
/ Creative Direction
/ Project Management of copywriting talent
/ Project Management of photography talent
/ Client reviews and timeline management