Swedish Medical Center Orthopedics Rebrand

Creative Direction
Project Overview
Rebranding and cosolidation of the orthopedics line at 408-bed / 200,000 patient hospital. Build a public-facing visual identity that brings together several service lines across Out-of-Home advertising, print collateral and digital assets.
My Contributions
/ Concept and Pitch
/ Creative Direction
/ Project Management of copywriters
/ Implementation